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In the conventional business world, two companies may have the same name if they do not conduct a similar business or do not have similar product lines. Both the companies having same name but different line of business can coexist comfortably. However, in the world of internet and web, same name for two different cannot own the same domain name.

One puts a lot of money and energy into building a business and if one is forced to give up the domain name; the business is likely to suffer due to it. So, you need to put your best efforts in choosing a domain name that is both distinctive and non-infringing and keeping a check with the help of law to see to it that it is not taken by anyone else.

Selecting a domain name that is same or very similar to another well-known brand, can lead to legal action. The regulations governing these issues are dealt by Internet Corporation for Assigned Names and Numbers (ICANN).

There are certain copyright policies regarding domain names which have been set up by ICANN. The Uniform Domain-Name Dispute-Resolution Policy (UDRP) was introduced by ICANN to avoid domain name copyright violation during the registration process. All registrars accredited by ICANN have adopted the policies for all top level domain names such as .com, .org, .net and others.

Under the law in U.S.A., it is not mandatory to request for copyright registration. However, registration has numerous attached benefits. Copyright registration can be done with a single application available from some reference books and public libraries and is valid for a period of three months. Submit the application forms plus registration fee to the US Copyright Office. If anyone violates the copyright law then the copyright owner can file a complaint against the offender before the court. Using the IP address and ISP, the person who uses unauthorized copyright domain names can be identified and subjected to high penalties. The rules have which have come up due to heavy irregular practices on the net are now controlled to a certain extent by these rules. In practice how much are they followed and up to what level are they successful is another story.

A person who is trying to misguide the users by intentionally choosing a domain name  very similar to another domain name is very likely to lose right of that domain name.

The laws have changed and another factor which can lead to dispute of a domain name is that the person taken a particular domain name may have never carried out any business under that name or there is no person in that company similar to that name. Financial gain for reselling a domain name will lead to loosing a particular domain name.
If your domain name is same as your name then you may be allowed to continue to use it, in spite of the fact that it is similar to someone else’s domain name. But the usage of such a name is governed by certain conditions set by court.

With the increase in the use of the internet world wide the viability of cyber laws ahs becomes all the more important so it is best in the interest of your business that you get your domain name copyrighted.

To get a great deal of traffic on your is no simple matter, and also to find a hosting company for a site that is well promoted. Having spent the time to drive traffic to a website, no one would like that the website should go down. As the old saying goes, time is money, and the right web host can make a big difference when it comes to your site.

Bandwidth is one of the most important design considerations one has to keep in mind before picking a web host. If the web host is who is providing metered bandwidth to its clients will not do a lot to drive traffic to the site. This caused sluggish service, severe customer complaints and general heartache all around. Bandwidth can determine how many visitors one can receive per month.

Web Masters do not know the importance of bandwidth until they start running out of it. At that time the start taking action as to paste notices all over their site begging users not to save every page. Think about the fact that it is the same bandwidth that is consumed by the user when viewing pages that is consumed when the user saves it. When the site is being uploaded the web master did take the fact that he or she would have to spend extra money every month on bandwidth.

No matter how excellent any website is in terms of design and programming, when it comes to hosting, the web host has to have the necessary software to make all the programming work. Apart from that there are a excess of factors such as security and space. But when it comes to traffic, only one factor is important, and that is bandwidth. Getting to any site can be similar to getting home during rush hour if you do not have enough bandwidth, it’s very uncomfortable.

One thing that will go a long way in making certain that one does not have problems is that should avoid taking shared web hosting. A major disadvantage of shared bandwidth is that if ten websites reside on a server, and share bandwidth, then bandwidth is served on a first come first served basis so the traffic which has to come to you will have to wait and by that time maybe the user will loose interest and go to another site.

The only advantage of shared bandwidth can be got when you are the biggest drawer of traffic on your server; however this cannot be a sure shot guarantee. The only advantage is when you are on a basic budget. But for serious traffic, you can be sure you will have problems.

Dedicated hosting gives you private root access, your own unshared bandwidth, secure access, and one server for you and no one else. This is the best kind of hosting if you are a fairly large site and you expect large amount traffic. So it will be better to generate more traffic the type of web host you choose should have all the facilities of guarantying good traffic.

The fascination of Orkut is that it does not let you go. Once you have logged in you cannot just leave it. One would have never known that leaving scarps for friends and acquaintances is such fun. After a person joins Orkut slowly and slowly more people start discovering that person. There are a few from some organization, few from some other organization, few college mates and few school friends and it keeps rolling. The list of friends in always growing and as you interact with each other there comes a time when you feel that you have so many things common with many people. This compulsion to find like minded people can be done through Orkut and so no one can resist it.

If a person is an outgoing, extrovert, fun loving, looking for friends, then, yes Orkut is an addiction.   Orkut is friendship based site, where people create their profile, few would be genuine and rest all would be fake, and upload their pictures to share with those friends who are far, and cannot be contacted. The addiction of Orkut is such that it has been banned in many offices and the reason given is wastage of man power.

On Orkut one starts searching friends from one friend, then go on to peep in their profile, search for community that interest you. There are variety communities with such diversity as from cars to condoms or dolls to dialysis. You join a community and then you become active, people will scrap some comment and then it goes on and goes on, and hence the first thing as soon as you are on the net is that you would do is to login to Orkut check new guy /  gal or weather your scrapped or not.

Orkut is so addictive that one would love to sit on it for hours together, for such frivolous reasons like looking for friends, reading testimonials and scraps for other friends, or serious reasons like searching for communities that might be of an interest to you and its whole group of world filled from New Delhi to New York.

Orkut addiction has reached new levels, people spend their free time reading and writing scraps on this so called social networking site. It is one of the more addicting things on campus - but the biggest benefits of it is that it really does put you back in touch with old high school friends and you can see what they’re up to and all that.

Orkut make available many capabilities including online dating, people who share the same hobbies and interests as well as possible business connections. Once the line of your interest is known you ill be able to keep in touch with people having same interest and also create your own community or special interest arena. The special interest community lets you have many discussions on many topics the scope runs deep with Orkut as there are many variations available. Social networking in itself is very addictive, so is Orkut.

On Orkut everyone knows when your birthday is and they all say happy birthday, as if they all knew you. So happy Orkuting to you all.

Social Networking is a community of individuals who share a common interest and interact with each other. They share common interests and have close knit relationship with each other. ORKUT is one of popular social networking sites.

Orkut had 100,000 members within 48 hours of its launch and the membership is still growing. Since its inception in 2004, Orkut has seen incredible growth around the world. It is often heard that Orkut means a lot to them. With so many members, the temptation of meeting old and new friends is strong. Its membership was at first through invitation only, but now is through Gmail. More and more people log on to it, people get familiar with it as they repeatedly return. The craze for Orkut has not diminished and does not look that it is going to do so in near future.

Social Networking is a rage and many sites have come and become popular but are not to be seen anywhere on the net now. Quite a few of them have come and were predicted as to be the next big thing and have many of these have come along and how many were touted as the next big thing. How many have disappeared completely or find themselves in some strange little unexplainable niche. Though Orkut is still there and will be for quite some time. It is still running in its own steam.

Orkut has been wildly popular in Brazil, where more than 70% of its users are based. Indeed, Orkut has made Portuguese a second language in its interface. Though in USA, the country of its inception it is not so popular.

Despite the fact that Orkut is known as social networking site it can be great tool for growing your business and advancing your career. The trends set by Orkut like the virtual networking may be looking like a social trend right now but expect it to become an integral part of standard business practice just as e-mail has. It not only will have social networking but also business networking which makes it so compelling.

To Internet companies around the world, it has become more than apparent that Internet users are embracing Orkut with great enthusiasm. The Internet is becoming more than just a place to find information - it is now a place to interact, communicate, learn and opine on a wide variety of subjects. Orkut has a forum that has popped up all over the site in order for members to share information, ask questions and even form relationships. This is a trend which is not going to fade away anywhere in near future.

Orkut has a population of teenagers and middle aged people also. Every year new users join Orkut and the chain is ever growing. The bubble of Orkut has not burst and does not look like it is going to burst in near future. There are other social networking sites like MySpace, Facebook but it has kept its feet firmly planted. The trend in Orkut will not only be in social networking but also business networking.

we already know that adsense recently introduced new formats for AdSense ads. This week, Adsense has added a new dimension for publishers in customizing these ad formats. We have long been able to customize the size and colors of your ad units; now, we can also customize the shape by selecting between square, slightly rounded, or very rounded corners.

To get started with these new ad shapes, visit the ‘AdSense Setup’ tab in your account. As with all format options like sizes and colors, different corner styles will perform better for different publishers. Adsense recommend that you choose the corner style that best matches the look and feel of your sites. Please keep in mind that if your page background color, ad background color, and ad border color are all the same, these new corners won’t be visible.

This new option is part of Adsense ongoing effort to improve the look and feel of ads. Adsense Team is also working to give even more choices to customize the ad formats while maximizing revenue and user satisfaction.

Domain name is not just a publicity gimmick, it does matter having a good domain name.  A good Domain name will attract visitors, weird names are not easy to remember and one does not want to access it. It is just like your company name, the business will always follow a good name.  It is a part of company name and is imperative for the success.

Domain name is a unique identity of your company. Even when the company is growing and you need a new web site with a different web host your domain name won’t change and your customers won’t forget you. No matter how many times you change your web hosts people will be able to find you through your domain name.

Sending emails with your domain name will be good business promotion as you will be promoting your domain name and not someone else’s.  Domain name can lead to better traffic to you site as people will remember your domain name and remember you, many search sites like Yahoo index only those sites who have domain name.

A good name should be short, though it is difficult to find a short one, it should be easy to remember as well be related to your business. A domain name matching with your competitor should be avoided as people can go their site instead of yours.

Domain name allows any company to have their professional presence felt on the net.  With a domain name access on the World Wide Web becomes a simple matter of entering the domain name and access the site. The first impression one has on any person is very important and a domain name gives this professionalism to the site. It is likely to   pronounce to others that you are a serious business person, operating an established business, in a professional manner.

Having a registered domain name is a very important step for all businesses and organizations. It does not matter that your business does not need it, as you feel that Internet is not important to your business. All of us are aware of the fact that Internet growth continues at a phenomenal rate, so even if you don’t feel you have a need for a professional net presence right now, it won’t be long before your customers, suppliers and others demand it from you.

Domain name are intangible assets and should be protected by the business houses. They have become profitable to people on different levels. The advantage of having a good domain name will be clear to you when you try to win over the search engine dilemma. If you have at least one of your best keywords within your domain name, the search engine and the directories give higher preference when your domain name is relevant to your site content or theme.

Booking and registering for Domain names also leads to having a profitable business. People book for good name and then sell those names at a later stage. This way they make profit through domain names.

The Domain Name lets you have different email aliases like sales@example.com, manager@example.com etc. It is a permanent address on the net. It not only lets you feel free as your address will never change.


Brand Name is the cornerstone for a web hosting company. It is more than just a business catchphrase. It has become the core of selling in the new economy. A brand represents many more indefinable aspects of a product or service. It gives an image of feelings and perceptions about quality, picture, lifestyle and status of any product. People don’t buy because of the product but because of the brand name. You have to create in the mind of customers and create the view that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it.

Creating a powerful brand will in turn let you create a powerful marketing program. The customers has to be convince that your product is worthy of purchasing. No amount of advertising dollars, fancy packaging or public relations will help you achieve your sales goals. Therefore, successful branding programs begin with superior products and services, backed by excellent customer service that permeates an entire organization.

Creating a strong brand identity will build mind share in the minds of customers and it is one of the strongest competitive advantages imaginable. As a result, customers will think of your business first when they think of your product category.

A brand once created will live up to along time A brand in one thing that will not go away in due course of time. It creates a lasting value above the other services of your product. There are many factors which help in creating a brand name.

The customer always associates a product with a brand. Whenever a person wants to search for any product it goes to Google. It creates the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand image is generally developed by attributing a ‘personality’ to or associating an ‘image’ with a product or service, whereby the personality or image is ‘branded’ into the consciousness of consumers. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management.

Branding in any form is used to create awareness among the customers. It helps the customers to e familiar with the brand and to recognize the service with the brand. It saves the customers their time as they go in for brand straight away instead of looking for other items. The customer can easily choose preferred brand among 1000’s of other times just because of a well recognized symbol, word or trade mark that can not be possible with out effective branding.

The outcome of effective branding can be seen in terms of ‘brand equity’ that is the value of a brand in terms of its perceived brand awareness, recognition, loyalty and associations from customers.

To launch any service by a known brand name is always under the same brand name as it gives an advantage to the company. People as soon as they see that brand associate it with the particular brand. When a brand name is created it will lead the customers not to check the background of the company.


The latest trend is to provide unmetered and unlimited bandwidth by the hosting servers. It has the advantage of not being deceptive for the customers. The market is always customers not the buyers the customer will decide what it has to buy, the seller is not able to decide the market.

The concept going on today is that bandwidth limits are no longer meaningful, but the usage of CPU and memory is more meaningful. As per the description of unmetered bandwidth the ultimate thing that limits bandwidth consumption is the amount of server resources used. The decision to gamble by offering unmetered bandwidth is based on mathematical reasoning and it’s a calculated risk.

It has been said that unlimited hosting cannot be taken at the face value but has to be taken at par with bandwidth or space. It general terms it can be said that unlimited means the regular or any standard website may need. Unmetered bandwidth on shared account means that a single user can use the complete bandwidth allotted to the server. It has been observed that it’s possible only for the dedicated servers. So all in all it’s not a very honest approach and is deceptive.

The main point in all this is that bandwidth costs money and the higher the bandwidth the hosting company provides you, lower will be its profit. So how does unlimited or unmetered bandwidth. It is just the question of doing calculations. The web sites use only a fraction of the bandwidth which is given by their web hosting companies. If the number of websites for any web hosting company is large then they can easily calculate how much bandwidth is actually used. It then gives them an average of the large traffic spikes in a given period of time and still be, then they can safely offer unlimited bandwidth and remain profitable

The marketing claims of web hosting companies having unlimited and unmetered bandwidth cannot at one go be called false. If you use unmetered bandwidth and are continuously using excess bandwidth it will not be surprising to hear from the sales people of the company that you have used extra bandwidth.

Unmetered bandwidth does work well for the web hosting companies as they try to sell more bandwidth. These unmetered bandwidth leads to having more companies in their business net, though with lesser profit. More business with less more profit will add to more profit on an average.

Unlimited bandwidth lets you have the facility of having unlimited traffic to you website. It will be better if while buying unlimited bandwidth you check the unlimited bandwidth description area of the hosting contract. It will make sure that you are not cheated and unlimited bandwidth web hosting should remain a feature so long as you host your website with an unlimited bandwidth web host company.

Unlimited bandwidth is very popular and gets lots of publicity but while going for it will be better to check as the real danger lies in the practice of overselling bandwidth. Unmetered bandwidth is not misleading advertising to a potential client. Unlimited is not possible but unmetered is possible as it is a common fact that bandwidth is a service that someone needs to pay for eventually.


As the demand for net is growing in leaps and bounds the business for web hosting companies is also growing. Small web host companies are in pressure and cannot compete with bigger companies. The small companies cannot invest in latest technology and new equipment. However with changing times technology has become more and more accessible and so the smaller web hosting companies are becoming popular. The smaller companies with their latest technology are here to stay. It is a known fact that it is easier to hale and manage 2000 business people than 20,000 business people. They give personal attention when the business is small and easily manageable.

The number of web hosting companies is abundant on the net. The ratio of web hosting companies offering their services is in thousands and they offer their services to millions of websites. To choose the right one, you need to ensure their credentials

The three new web hosts of 2007 are IPowerWeb, Bluehost and HostGator. IPowerWeb is as the name suggests a powerful deluxe web hosting package. It has the facility to please all its clients regardless of their needs. It is a consolidated, comprehensive web hosting package. Business Pro is the type of package which caters to the need of beginners, professionals or even the established business houses. Not only does it offer free domain and design templates but also offers to transfer clients who obtain free marketing. IPowerWeb provides 50 GB of disk space to its customers and 750 GB of monthly sit transfer.

Bluehost comes at a relatively cheaper price so is a good bet for small business. It gives the liberty of fully approaching an assortment of features at a low cost along with enhanced multimedia features. Enhanced storage and site transfer capabilities is another attractive feature of Bluehost. Bluehost gives a 200 GB disk space with a monthly site transfer of 2000 GB. Bluehost gives you the advantage of not having to skimp on space or site transfer.

HostGator comes with the facility of money back within one month if not satisfied with the product – its most advantageous feature as it lets the user to feel free to work with it. It has a wealth of control panel options along with support features. It lets the beginner to test the waters before they swim in deep waters. It provides 50 GB of disk space and only allows for 200 GB of monthly site transfer.

Well, not Web 2.0 the development technique to deliver engaging, interactive, Web-based applications, but Web 2.0 hype will fade. It will fade as we realize that what we are calling Web 2.0 today is a natural evolution of Web-based development that began nearly 10 years ago and as the plethora of Web 2.0 companies face the realities of a tough and fickle market. While the best of the ideas will survive, we’ll see consolidation, cherry-picking acquisitions, and a whole lot of used servers for sale on eBay.

While entrepreneurs have turned their collective attention to the get-rich-quick Web 2.0 movement, business customers have been largely ignored. Next year, however, the pendulum swings back to business. After all, they are the customers who have resources and pay for the products they use. Expect, though, the look and feel and service-oriented approach to significantly influence the design and delivery of enterprise software.
The trend to be online is here to stay. When the internet started the main job of the people surfing the net was to search for information. Well the trend has certainly changed, now the web search engines have developed specialized search engines for almost everything. The search is just for everything local search, book search, image search, video search and so on. Websites will have to optimize search engines so that the local search is given top priority. People have developed the habit of searching for each and everything on the net.

Social networking saw a huge development in 2006 with the coming of sites like Facebook and Myspace. Web 2.0 made an enormous impact in 2006 and is here to stay. Web 2.0 technologies such as blogs, social networking, video sharing has given all and sundry a right to be heard and to share their ideas and creations. This will lead to growth in websites which allow people to interact with each other. Organizations like church, ministry, educational institutions, and business organizations allow people to express their ideas and to upload photographs, links etc through blogs, forums and polls.

PHP5.2 is the new release for the year 2007, but has it made any difference. Only time can tell, but one thing is for sure PHP5 released in 2006 is more acceptable to people having business enterprise and who are amateur developers. It has been observed that PHP4 is still the default host of the of web design. The trend is continuing to change and Python and Ruby are gaining support.

Top grade publicity has led to majority of adoption of hosts like Site5 and Thinkhost. In the year 2007-2008 this growth will continue with rising host support for Ruby and maybe the ‘alternative’ window will be open, there may be some web hosts who will improve their support for other languages. At present Python support is often limited to CGI and an old version like 2.2 with at best a few 3rd party modules available.

The implication of this is that the mainstream web hosts will expand into the market of geek hosts like GrokThis.net and TextDrive and eventually the market for web hosts focusing on supporting different languages/environments than mainstream web hosts will increase.

The new web hosts are cheaper and are offering attractive features for its customers. The fact that to attract business new web hosting companies provide great offers deals to customers, though they may lose money at first. The new web host can provide for 50% lower prices and twice as much customer on each server. As the number of customers increases the profit margin also slowly increases.

With the Web 2.0 movement entrepreneur have got rich but business customers have been largely disregarded. The trend is going to change and the change will swing back to business. Business people are the customers who have resources and pay for the products they use.

In the midst of this vast atmosphere, individuals will prefer to host their information the choice will be for the providers that offer the most meaningful and relevant informative content. The web hosting service will be a target of better market and better business for all.

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